English for Sales Professionals

Overview

The course is part of the Academy's selection of Executive Programmes and is held at a dedicated Executive Teaching Suite in the centre of Bath. It is a customised training programme designed to develop students' abilities to perform successfully in international business situations.

The course includes preparing and conducting a formal presentation which will be recorded to video. All students will be graded on their presentation and will receive a copy of their presentation on DVD at the end of the course.

Each bespoke course is tailored to the individual needs of the group. Participants on the course will work on a presentation from their own business situation. We encourage participants to bring existing presentation materials to work with where this is appropriate. We can offer meetings with local business figures, as well as a variety of Special Activities such as Off-Road Driving, Paintballing, Hot Air Balloon Trips as well as visits to UK Heritage and Tourist sites such as Stonehenge and London.

Key Facts

• 25 hours per week of dedicated English tuition geared to Sales Professionals
• Small groups of between four and six students
• Tuition located at Bath Academy's Executive Teaching Suite
• Accommodation in self-catering serviced apartments or hotels
• Fully-qualified trainers from a Business English background
• Student groups will be presented with a tailored plan once their trainer has conducted a bespoke needs analysis
• Company-specific considerations and requirements can be built in to the course as necessary

Timetable

	Mon	Tue	Wed	Thu	Fri
09:00 - 10:30	Needs analysis Discussion: Effective Communication at Work Language feedback	Course Plan Review Discussion: Products & Services Language feedback and vocabulary development	Presentation Skills: Practising the introduction and conclusion. Language feedback	Discussion: Customers. Language feedback and vocabulary development	Presentation performance (video recorded)
	COFFEE
10:45 - 12:00	The sales process: Discussion, explanation, vocabulary building	Presentation Skills : vocabulary development - typical language used in presenting	Listening Skills: Understanding a presentation	Presentation Skills : Presentation rehearsal and language feedback	Feedback from trainer on presentations
	LUNCH
13:00 - 15:00	Presentation Skills : Planning & structuring the presentation	Telephoning: Exchanging information Language feedback	Presentation Skills : Handling questions from the audience	Simulated meeting: Problem solving Language feedback	Self feedback on DVD of own presentations Course wrap-up

Please note the above timetable is a sample only. Groups will receive an individually-designed timetable tailored to their requirements following a needs analysis conducted by Bath Academy's Business Trainers.